Cookie Policy
Last Updated: May 20, 2026
1. Introduction
This Cookie Policy explains how THE SNOWBALL OF GROWTH S.R.L. ("Company", "we", "us", or "our"), operating under the brand The Digital Leverage Lab, uses cookies and similar technologies when you visit our website at www.thedigitalleveragelab.com and use our platform.
This policy explains what these technologies are, why we use them, and your legal rights to control our use of them under the General Data Protection Regulation (GDPR) and the ePrivacy Directive.
2. What Are Cookies?
Cookies are small text files that are stored on your computer, tablet, or smartphone when you visit a website. They are widely used by website owners to make their websites work properly, to provide a secure login experience, and to collect reporting information on visitor behavior.
Cookies set by the website owner (us) are called "first-party cookies." Cookies set by parties other than the website owner (like our advertising partners or software providers) are called "third-party cookies."
3. How and Why We Use Cookies
We use both first-party and third-party cookies for several critical reasons. Some cookies are required for technical reasons in order for our platform to operate securely, while others help us track and target the interests of our users to improve our business and advertising.
We classify our cookies into the following categories:
A. Strictly Necessary Cookies (Essential)
These cookies are strictly required for our website and software platform to function. They cannot be switched off in our systems. They are usually only set in response to actions made by you, such as logging into your account, adding items to your cart, or filling in forms.
Examples: Systeme.io (our platform and hosting provider) uses essential cookies to keep you logged in to your course dashboard. Stripe uses essential security cookies to process your monthly subscription payments safely and prevent fraud.
B. Analytical and Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages and courses are the most and least popular and see how visitors move around the site.
Examples: Google Analytics cookies used to track website traffic and user engagement.
C. Targeting and Advertising Cookies
These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites across the internet (Retargeting).
Examples: We use the Facebook/Meta Pixel, TikTok Pixel, and Google Ads tracking to measure the effectiveness of our ad campaigns and deliver personalized ads to you on social media after you leave our site.
4. Consent and the CookieYes Banner
Under the GDPR, we are legally required to obtain your explicit consent before placing any non-essential cookies (such as Analytical or Advertising cookies) on your device.
To manage this legally, we use CookieYes as our Consent Management Platform (CMP).
When you first visit our website, you are presented with a cookie consent banner.
No Analytical or Advertising tracking pixels will fire until you explicitly click "Accept" or configure your preferences.
If you click "Reject," only Strictly Necessary (Essential) cookies will be used.
5. How to Manage or Withdraw Your Consent
You have the right to decide whether to accept or reject non-essential cookies, and you can change your mind at any time.
Using our Cookie Manager: You can easily update your preferences or withdraw your consent at any time by clicking the "Cookie Preferences" or "Manage Consent" button/widget located at the bottom corner of our website. This will reopen the CookieYes banner.
Browser Controls: You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject essential cookies via your browser settings, you may still use our website, but your access to some functionality and areas (like logging into your student dashboard or completing a checkout) will be severely restricted or broken.
6. Updates to This Policy
We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use (for example, if we add a new advertising platform) or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
7. Contact Us
If you have any questions about our use of cookies or other technologies, please contact us at:
Company: THE SNOWBALL OF GROWTH S.R.L.
Registered Office: București Sectorul 3, Aleea EPRUBETEI, Nr. 25C, CAMERA 1, Etaj 8, Ap. 64